Just about every business is digital today. Maintaining cybersecurity in a constantly evolving threat landscape has become the real challenge for businesses and ransomware and data thefts are rampant.

For larger companies, cyber attacks can lead to a financial loss but for small and medium organizations (SMOs) it threatens their survival. The damages suffered may be insourmountable. CyberCatch provides an AI-enabled continuous cyber risk mitigation solution that first helps implement all of the necessary cybersecurity controls, then continuously tests the controls to detect failures and helps promptly fix through the cloud-native SaaS platform.

CEO Views is pleased to recognize CyberCatch on the cover of this issue, leading the list of “Top 50 Most Innovative Companies to Watch in 2023.” We sat down with Sai Huda, Founder, Chairman and CEO, CyberCatch for an interview. Sai is a globally recognized cybersecurity expert and author of the best-seller, Next Level Cybersecurity. He is a frequent keynote speaker at industry conferences and recently helped author the world’s first cybersecurity standard for small and medium organizations (SMOs), Canada’s national standard CAN/CIOSC 104, Baseline Cybersecurity Controls for SMOs.

CEO Views: CyberCatch provides an innovative AI-enabled cybersecurity Software-as-a-Service (SaaS) platform. The firm enables an organization to implement cybersecurity controls quickly and cost-effectively and then to maintain cyber risk mitigation. How did you develop this idea? What was your mission at the outset?

Sai Huda: I had started a compliance risk management SaaS company, Compliance Coach, a few years ago, and sold it to FIS, a Fortune 500 company and one of our customers was a large U.S. government agency that required me to obtain a top-level security clearance, which I did. However, after my security clearance information, including a copy of my fingerprints was accessed in a data breach at the government agency, I was shocked as to how this could have happened. So, I left FIS to research all the significant data breaches in the world and write the book, Next Level Cybersecurity. The book became a best-seller, and one of the dignitaries that read my book was Tom Ridge, the first Secretary of U.S.

Department of Homeland Security (DHS). He became a mentor to me and inspired me to start CyberCatch to solve the root cause of data breaches and ransomware attacks, and to focus on the most vulnerable, such as small and medium organizations (SMOs), who are the majority of the supply chain.

CEO Views: What type of unique solutions and services does your firm provide? Can you brief us about them?

Sai Huda: The root cause of data breaches and ransomware attacks are security holes that an attacker finds and exploits before the organization can self-detect and fix. The security holes happen from missing or ineffective cybersecurity controls. CyberCatch solves the root cause to prevent data breaches and ransomware attacks. The AI-enabled cloud-native platform SaaS solution first ensures all necessary cybersecurity controls are implemented and compliance is attained with a mandate, requirement or standard. Then the solution automatically and continuously tests the controls to detect security holes and helps eliminate so an attacker cannot exploit and be successful. The solution is unique, innovative and patented, and like no other. It is most affordable and highly effective.

CEO Views: Your customers business, help them operate safely, and avoid data theft or ransomware attack?

Sai Huda: Every single organization is digital today, because they use email and have a website or web servers or web applications. Since they are digital, they are a target for threat actors. CyberCatch utilizes AI to enable the necessary defence to prevent a data breach or ransomware attack, so the organization can operate safely and be successful, and not become a victim of a cyber-attack and suffer a loss financially and reputationally.

CEO Views: What does it take to be continually at the forefront with cutting-edge thought leadership and cybersecurity expertise?

Sai Huda: People, process and technology are the keys. One has to first put a world-class team together starting from the board of directors, advisory board, executive management and rest of the team and one has to create a culture of innovation and excellence in everything one does in the company. Everything has to be of the highest quality. Then comes building solutions that are superb and most effective to delight customers and truly solve a massive problem. We have a CyberCatch Lab in the company where we identify possible solutions to solve massive problems. This is where ideation happens. Then we marshal the team to bring it from concept to a solution and success. This is how one attains excellence and success. But it is a journey not a destination, one has to continually excel.

CEO Views: How do you come up with the most exclusive business ideas? Can you disclose to us some basic things that according to you, help in the process of growth of a cybersecurity company?

Sai Huda: The key to success is to put together a great team to solve a massive problem with the optimal solution that is unique and innovative. Then to continue to stay one step ahead by staying focused on the mission and never being complacent but always humble and striving for excellence. Always making sure we are serving our customers with a value proposition that truly solves the problem, is superb and delights the customer and truly makes a difference.

CEO Views: How does your firm track the effectiveness of technology at work?

Sai Huda: Fortunately, I had had the privilege of creating and leading two other businesses and growing them to be market leaders. For example, prior to starting CyberCatch, I was able to create and lead the Risk, Information Security and Compliance Solutions business at FIS to attain number one ranking in RiskTech100. Previously, I created and led Compliance Coach to be the premier compliance risk management SaaS solution provider in financial services serving thousands of customers but also all of the regulatory agencies. These were invaluable experiences. Also, I have had the good fortune of having several mentors in my life from whom I have learned about innovation, leadership and how to create value for investors and customers.

CEO Views: What type of working culture do you maintain in your firm? What does it take to build a great team?

Sai Huda: It starts with me as the Founder, Chairman and CEO. I believe in leading by example, and leading to serve. Serve customers, team and investors. Every day I get up and think how can I serve so we are successful as a team and make a difference each and every day. We also have a set of guiding principles in the company that we all strive to apply each day. For example, one of the guiding principles is attitude, others are excellence and results. Our team strives hard to execute each of the guiding principles and we recognize, learn from and celebrate each success.

CEO Views: How does your firm manage to stay updated on your industry trends? What is the differentiating factor that makes it stand out?

Sai Huda: What we have built is truly unique and innovative as validated with our patents and by our customers and partners in the marketplace. From building a solution that solves not only a massive problem, but the root cause of the problem, is what separates us from the rest of the marketplace. But we need to continue to be a step ahead and innovate and make sure we continue to deliver maximum value and results for our customers and transform cyber risk mitigation forever.

CEO Views: What challenges did you overcome while meeting your clients’ demands to date?

Sai Huda: The main challenge was to build a unique, innovative, AI-enabled SaaS solution that was effective and would solve the root cause of data breaches and ransomware attacks. We have accomplished this and have obtained several patents from the USPTO for our invention. Now we need to continue to innovate by continuing to enhance the SaaS solution so it remains the best in the marketplace.

CEO Views: What future plans do you have for expanding your firm’s growth more efficiently?

Sai Huda: We have signed up many customers in North America, but now we need to scale and sign-up more customers around the world, with a focus on the most vulnerable, such as the small and medium organizations (SMOs), and others. In the next few years, we envision to be known world-wide, as the standard to be compared to, as the most effective continuous cyber risk mitigation solution.

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FAMAR operates in Italy, Spain and Greece employing more than 1,800 employees. With six production plants, two research and development centers for pharmaceutical and cosmetic products and one pharmaceutical distribution center, FAMAR is a leading European CDMO, providing services to more than 120 pharmaceutical and healthcare companies.

FAMAR’s growth path has been recognized and rewarded with a number of awards based on customer feedback on the performance of the Group’s contract manufacturing practices on delivered projects and operational excellence.

Faithful to its principles, the Group pays special attention to the environment by making systematic efforts to reduce CO2 emissions through substantial investments. As an organization that wants to actively contribute to the green transition, the Group launched a major green investment plan focusing on renewable energy in 2022. It has completed the installation of photovoltaic panels in a large part of its facilities in Greece, ensuring 3,000,000 KWh of installed capacity, already leading to a 20% reduction in its CO2 footprint. In Spain, the installation of photovoltaic panels has been completed, ensuring a capacity of 867,000 KWh. FAMAR is in the process of installing photovoltaic panels at its facilities in Italy. The total investment in all facilities meets the highest standards of safety, efficiency and sustainability.

These efforts were recognized with a Gold award at the Green Awards, which promote excellence and innovation in products, services and development processes for the environment.

Continuing its growth path, FAMAR is implementing its ambitious business plan with a clear objective to further strengthen its position and improve its share in the international market of CDMOs through organic growth, without excluding the future search for strategic partnerships or acquisitions.

FAMAR operates in Italy, Spain and Greece employing more than 1,800 employees.

Through major investments, FAMAR has managed to and is constantly strengthening its position in the international market. Its financial results confirm that the Group continues its upward trend and is steadily strengthening its position. For the period 2020-2023, FAMAR’s profitability is expected to increase by more than 60%. FAMAR has consistently exceeded its targets every year and is steadily reinvesting all its profits back into the Group.

With an eye on innovation, FAMAR has invested in a new pilot production plant at its Madrid facility, which enhances the Group’s research and development capabilities, enabling its customers to supply new innovative products in smaller quantities.

FAMAR’s facility in Madrid is about to receive FDA approval in the coming months so that the plant’s products can be exported to the USA.

FAMAR also recently announced a strategic investment of €20 million in a new sterile forms plant in Greece to acquire state-of-the-art capabilities in the production of liquid injectable drugs and lyophilized products, the production of which is expected to start in mid-2024.

Sustainability and value creation have always been in FAMAR’s long-term plans. FAMAR has been awarded by EcoVadis, one of the most prestigious platforms worldwide that evaluates the progress of companies in terms of sustainability. In 2022, FAMAR was again awarded with the Silver Medal for all its Business Units in the latest EcoVadis sustainability rating.

At the forefront of its priorities is that of improving the quality of life of the people who belong to its wider ecosystem. These are areas where FAMAR has made remarkable progress, with significant investments in modernizing its facilities, introducing new technologies and strengthening its corporate culture.

In terms of human resources, FAMAR has also made significant investments in the way it operates and in the continuous improvement of working conditions. The Group has created the “FAMAR SCHOOL” aiming to develop its people on a daily basis, an initiative implemented in collaboration with Harvard Business School that offers the opportunity for the Group’s staff to attend online programs that will contribute to the further development of their professional skills.

FAMAR is in the process of installing photovoltaic panels at its facilities in Italy.

FAMAR has successfully completed 3 years of business activity and organic growth by steadily investing in its people and setting demanding goals, transforming the FAMAR Group. With significant international distinctions in its quiver and recognitions in the international arena, FAMAR remains faithful to its commitment to continue to develop and evolve in the ever-changing and demanding environment in which it operates, and to consistently be a reliable and dynamic partner that, through the services it offers to its customers, contributes to improving the lives of patients and consumers.

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Salelytics partners with the healthcare manufacturers to empower patients to be active participants in their own care.

A leading provider of inside sales, account management and inbound support services, Salelytics combines decades of experience and superior sales methodologies with advanced technology to drive revenue generation via Inside Sales and Patient Centric solutions. Scott Krueger, President of Salelytics was with the CEOViews team to share details on how they are accelerating business growth for clients.

with in-house, custom-developed tools made for part of the secret sauce that ensures successful delivery to their customers. While Patient Centric Support, Team Sell, Full Account Management, Sole Territory Coverage, and Funnel Development represent their core offerings, they can often be paired with a highly personalized technology stack. Salelytics helps clients launch

Story of inception and mission

Salelytics began in 1988 as a firm focused on helping consumer packaged goods manufacturers grow their small to mid-sized retail customers in a direct sales model. Over the years, the organization expanded into healthcare solutions to support medical device and pharmaceutical manufacturers, as well as the fortune 500 arena to conduct B2B sales. The Salelytics’ mission continues to be developing customized sales models at the right cost of sales. The firm helps their client partners grow while maintaining high brand integrity in the market.

Journey

At Salelytics, the journey has been about accelerating business growth. Since the business landscape shifted in 2020, Salelytics has taken a market-leading position in healthcare sales and support. The organization’s unique offerings, which focus on revenue generation and brand enhancement via Inside Sales and Patient Centric solutions, help their clients thrive. While other companies have capabilities to help with one or the other business need, Salelytics supports providers and patients on both sides of the healthcare equation.

Bringing innovation to the market

Since its origin, Salelytics believed that combining best-in-class vended sales enablement solutions with in-house, custom-developed tools made for part of the secret sauce that ensures successful delivery to their customers. While Patient Centric Sup- port, Team Sell, Full Account Manage- ment, Sole Territory Coverage, and Funnel Development represent their core offerings, they can often be paired with a highly personalized technology stack. Salelytics helps clients launch the tech process and supports it from start to finish. Alternatively, the firm integrates specific tools (CRM as an example) that a client already uses into the Salelytics process to achieve the best of both worlds.

Interpersonal approach

Education and empathy in each patient interaction remains key. This interpersonal approach to patient interaction is paramount and ensures that each patient is met where they are at in their journey and receives support that is customized to them. The end goal is to give the patient confidence to not just seek out treatment (if that is the appropriate next step), but to have a meaningful conversation with their physician about their own care plan.

Salelytics implements data analytics and innovative technology to optimize results. Their approach to the Client Life Cycle ties process and technology together to develop solutions that ensure success and longevity.

Patient care initiatives

While Salelytics covers a range of solutions, a common application is centralizing patient inquiries from a client’s website, online survey, or inbound 800 numbers. Often these inquiries are about qualification and next steps. In many cases, Salelytics will help patients navigate this journey and schedule appointments directly with treating physicians once ready. For clients serving medically complex patients, Salelytics will also deploy Clinical Reps (i.e., RNs, Dieticians, etc.) to help patients feel more comfortable in whatever step is next.

Culture

What shapes a company’s success is not the services they offer or the intentions they have. It’s the people who carry out the vision. That is what Salelytics believes. The Salelytics healthcare operational leadership team is highly tenured, brings together a broad experience pool, and are some of the most creative problem solvers in the industry.

Dedicated and passionate are two words used often to describe the culture at the firm. Salelytics prides itself on identifying talented individuals with strong professionalism and a mindset of good work ethic.

Sustaining challenges

Challenges are an integral part of any business. Every client’s needs are unique and there is no one-size-fits-all approach. While that certainly creates challenges to implementation, it is also one of the most fun and rewarding parts of the job for many on the Salelytics’ team. They thrive on understanding through curious based questioning. Overall, this approach helps to evolve and iterate the Salelytics strategy while collaboratively solving business problems with partners.

Future steps

2023 is a year of growth in the Patient Centric space for Salelytics. Speaking about their future vision, Scott said, “The organization is hosting the first ever ‘Patient DTC (direct to consumer) Healthcare Summit.’ In this event, key partners and prospective clients will be brought together in a forum of idea and best practice sharing. We see this as an opportunity providing even more value and consultation in how to manage the process with this initiative.”

It is a complex balance to ensure that sensitive, healthcare-related conversations are handled effectively, all while also caring for the client’s brand. Not to mention the financial goals and responsibilities to ensure the investment in Salelytics’ services as prudent. The 35 years of experience Salelytics has with operating dynamics specifically tied to the nuances of patient health is truly one of a kind. Client satisfaction reflects business health and Salelytics measure their success by the client’s success. If the client wins, Salelytics wins.

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Sonablate Corp. manufactures an advanced image-guided Sonablate HIFU device for prostate ablation, the first high-frequency, ultrasound device to be commercialized. Richard Yang, CEO of Sonablate Corp. was with the CEOViews team to share details about how their device is providing patients with the most customizable focal therapy treatment option.

Sonablate Corp.’s mission is to revolutionize the way physicians deliver healthcare to patients worldwide.

How did it all begin

What is now known as Sonablate Corp. started back in the 1990s when a small team, in conjunction with Indiana University School of Medicine, formed what was called Focus Surgery Inc. Some members of this group later spun off to create the patients were treated with HIFU worldwide. Speaking about their journey, Mr. Yang said, “The response from both the urology community and patients has been terrific. The recognition has further elevated our profile amongst hospital administrators and the medical community who continue to evolve their diagnostic and treatment paradigm. Focal therapy using Sonablate HIFU is now being recognized as a company that became the first to commercialize the concept of using ultrasound to image and treat the prostate without any surgical incisions or radiation. By using ultrasound waves to create a focal point of energy, these researchers and scientists demonstrated that they could very precisely destroy tissue in a repeatable manner while leaving healthy tissue untreated. In 2015, Sonablate HIFU became the first focused ultrasound device to be FDA cleared in the United States for the ablation of prostate tissue.

Mission

The original mission was to treat benign prostatic hyperplasia, in which the prostate enlarges and impedes the flow of urine out from the bladder. The concept of precise destruction of prostate tissue then started to include treatment of cancerous tumors within the prostate in this minimally invasive outpatient manner. Now, Sonablate Corp.’s mission is to revolutionize the way physicians deliver healthcare to patients worldwide.

Journey of success

With a HIFU laboratory, a handful of patents and a number of government grants, the team developed the capacity to manufacture the first Sonab- late HIFU device for prostate ablation. From then on, iterations of the Sonablate HIFU device were created, clinical trials were executed, and many treatment option that should be offered to patients.”

Sonablate HIFU is the next generation of prostate care

Sonablate HIFU in conjunction with advanced imaging and precision guided biopsy is used to target the patient’s disease. Sonablate HIFU is a technology solution whose soundwave can destroy a target as small as 3mm x 3mm x 10mm. With a robotic ultra-sound probe, Sonablate HIFU is able to destroy a specific tissue with millimetric precision while sparing critical nerves and blood vessels.

Sonablate HIFU is one of the most customizable focal therapy options, offering a minimally invasive, outpatient treatment that preserves a patient’s sexual and urinary function. This has been clinically proven to provide disease control while preserving quality of life – all without a surgical incision or a dose of radiation.

Focal therapy programs

Sonablate Corp. facilitates the building of industry leading focal therapy programs by providing the most clinically proven focal therapy technology and best-in-class physician training programs for the treatment of prostate disease. Together with leading key opinion leaders that use Sonablate HIFU from across the globe, the company has supported and helped organize educational programs that bring together the leaders in imaging, biopsy and focal therapy. Sonablate HIFU users are the most published and referenced with respect to prostate focal therapy and continue to collect and publish clinical outcomes in the top journals.

HEAT Registry

The HIFU Evaluation and Assessment of Treatment (H.E.A.T) Registry is a globally accessible, web-based platform used for storing clinical data on patients treated with Sonablate HIFU. The registry provides a unique aggregation of data from the global Sonab- late HIFU user community for the purpose of advancing the collective knowledge about the clinical impact of HIFU. The registry is a single platform collection point that expedites the ability of a physician (s) to assess clinical outcomes and has been key in demonstrating Sonablate HIFU efficacy and safety. The registry has facilitated the publication in the top tier peer reviewed medical journals.

Staying at the forefront of industry trends

Utilizing technological advancements and through relationships with expert focal therapists around the world, the team at Sonablate Corp. is committed to stay at the forefront of industry trends. Mr. Yang said, Utilizing technological advancements and through relationships with expert focal therapists around the world, the team at Sonablate Corp. is committed to staying at the forefront of industry trends.

“We take a different approach with our customers by building a mutual trust. Our goal is not to simply sell them a device but rather expand their program to provide one of the best options for the patients by understanding what they currently offer and why. By taking this approach our customers become our best advocates and educators.

Sonablate Corp. regularly holds webinars directed towards the medical community to expand the under- standing on how focal therapy is changing medicine. We also stay at the forefront of industry trends by networking with other technology companies and regularly attending the top industry trade shows where we regularly hold hand-on courses and lecture on the latest clinical data.”

Future Outlook

Focused on long-term growth, the team at Sonablate Corp. is in the process of continual evolution to expand their HIFU technologies to balance treatment effectiveness and quality of life. Speaking about their motto, Mr. Yang said, “We want to continue to build relationships with our physicians, provide the best-in-class training, and document the clinical outcomes to expand the access of this great technology to more patients.”

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Solving inadequacies and inequities with commercial care in the supply of quality medical solutions to the ever-increasing demands of our security framework of health planning is at the core of Tactical Rehabilitation goals, as is keeping pace with the growing technological innovation required to bring the best of solutions to these heroes who serve our nation. In order to fill this gap, a full-service DME company, Tactical Rehabilitation was founded by David Marr, Chairman of the Board, in 2013. Kevin MacRitchie, CEO of Tactical Rehabilitation was with the CEO Views team to share the story of how they are serving the heroes of the nation.

Inspiration and Mission

 With a vision to serve the active and retired servicemen and women of the United States Military and their families, David Marr led the foundation of Tactical Rehabilitation. The industry for far too long had focused on the low-cost products and services for the world’s greatest heroes. David saw the inadequacies in treatment and equipment reported in the military healthcare system and could no longer stand the situation. He raised the bar to combat complacencies and created Tactical Rehabilitation.

Tactical Rehabilitation’s inspiring and powerful mission from the onset has been to provide the highest quality products and the highest level of service to the country’s active-duty military service members, veterans, and their families.

Role of Innovation

Innovation has been the key element for Tactical Rehabilistation’s long-term success in the industry. The dedicated, certified, and licensed team of leaders have devoted their lives to providing the highest quality of care, and this has been possible due to the innovation that they brought into their work. Speaking about the same, Kevin shared, “The creation of the company was an innovation in itself. In an ever-changing landscape driven by technology. It is essential that we lead the way in terms of best practices and improve our product line to serve every need of our patients. We are constantly evaluating our offerings and identifying opportunities for process and product improvements. Our partners and vendors collaborate with us through use of innovative technologies that boost the performance allowing us to provide more time for each patient, maximizing patient time and care while ever improving our operational efficiencies.”

Highest quality products to serve the nation’s heroes.

Tactical Rehabilitation prides itself in partnering and providing the highest quality durable medical products to the patients. All their products are battle tested to withstand the extremities of conditions and are used by service members deployed throughout the world. The robust range of products are developed maintaining critical design parameters to determine the optimal level of control factors, serving every need of their patients. From custom orthotics to transcutaneous electrical nerve stimulation, the company offers a plethora of products, service and solutions with a particular focus and expertise in musculoskeletal, biomechanical, non-pharmaceutical pain relief and parasomnia solutions. With each product, the company strives to ensure the same level of commitment and durability that the heroes on the battlefield do daily.

Cutting-edge technology for better patient experience

Tactical Rehabilitation leverages the best in technology and employs the most current developments to design and bring in the best healthcare solutions. The company continues to upgrade its operational and informational system to continue to improve the patient experience with the best quality products and services. They use Mass 3D technology to scan and make 3-dimensional models of their patient’s custom-fabricated product needs. This allows them in seconds to transmit a 3-D rendition to the producer and begin the process of 3-D printing, accelerating the time for patients to be properly served and begin their healing and recovery process and enabling them to return to “Service Ready” status sooner.

Using custom 3D imaging technology, they design and manufacture, with their partner Sole Supports, custom fit orthotics, the only orthotics that are truly calibrated to the weight, forefoot flexibility and activity level of the individual using MASS Posture Theory that makes it the most effective product in the market.

In product design, the company leverages the best in innovation, research, and technology to develop the first-of-its-kind TENS unit. The multifunction electrotherapy offers patients 3 modalities in 1 highly customizable, ergonomic design. This newer TENS unit supplants its previous workhorse products into a single unit solving space needs for patients and reducing the costs of non-pharmaceutical pain management.

With Tactical Rehabilitation’s partner betweenMD, they continue to lead the market as they develop, test, and battle-test new solutions that offer better pain management, healing, and Musculo-skeletal solutions. Several innovative solutions and ideas are in the works that Tacti- cal Rehabilitation hopes to bring to market ensuring even better care for our men and women in uniform.

Sustaining the challenges

 The difficult conditions and peak of extremities in which service men and women work to serve the nation is itself a daunting challenge. Be it the battlefield, training, or infrastructure and support entities, the US Military works in ultimate conditions. Kevin shared, “We have thus made it our mission to provide each serviceman and women the absolute best through our efforts to bring the best solutions and products through the most highly trained staff in the industry to ensure the ‘Service Ready’ status of the ones who risk their lives to serve our nation.”

Road Ahead

With a vision to extend their services to more patients, Kevin plans to expand their product portfolio by bringing their innovation and expertise to enhance patient experience through additional partnerships that span a far greater access and reach to new solutions that might otherwise be unable to reach these heroes. Adding more to that Kevin shared, “We routinely introduce new products and solutions, as well as upgrade our existing products, keeping in mind the ever-changing needs of our patients and providers. It won’t take long to hear of another new or upgraded solution coming from Tactical Rehabilitation.” His focus is to serve patients in every possible way providing the same quality ‘Tactical Experience’ to each and every patient that visits them.

Tactical Rehabilitation appreciates the opportunity to honourably serve our nation’s greatest heroes and contribute their ever-increasing quality of life.

Kevin concluded our interview with the following “Tactical Rehabilitation appreciates the opportunity to honourably serve our nation’s greatest heroes and contribute their ever increasing quality of life.”

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D2 Solutions is one such consultation firm that empowers healthcare leaders with a unique combination of SaaS solutions and deep consulting expertise, providing them the guidance they need to achieve compliance and licensure, solve regulatory challenges, and better connect with patients. Dean Erhardt, President & CEO of D2 Solutions was with the CEOViews team to share details about how they are helping the healthcare business move forward.

Inception and Mission

It started as a straightforward consulting company helping manufacturers with distribution and reimbursement and pharmacies (specialty pharmacies) to enhance services to better work with specialty manufacturers. But listening to the customers drove Dean and his team to explore new ways. Firstly, pharmacies need help to stay current with accreditation requirements, and hospitals, manufacturers and others were looking to get better outcomes. When D2 looked to find solutions, they largely did not find effective options and so partnered with clients to build solutions that addressed specific industry issues.

Entrepreneurial Journey

As in life, the journey of entrepreneurship is full of obstacles, unanticipated problems and coping up with the ups and downs. In today’s environment, organizations face limited resources in the areas of time (too much to do with limited personnel resources), talent (a significant challenge in finding and retaining talent), and money (limited financial resources). D2 team works hard to listen to the clients and develop solutions that solve real-world problems.

Adding to that, Dean said, “The good news however is that as our solutions continue to be embraced by more and more clients, the results we attain continue to be significant, providing significant, measurable ROI. Our solutions are focused on helping organizations drive revenue opportunities, enhance operational efficiency and decrease exposure to regulatory risk. We are enabling organizations to get more done with less human resources not necessarily because they want to, but because in today’s environment, they have to.”

Bringing together pharmaceutical manufacturers, pharmacies and patientsD2 has the privilege of working with different entities representing different types of organizations (pharmaceutical manufacturers, payers, pharmacies, and support providers) in the delivery of healthcare services. As such D2 has the knowledge about how different organizations struggle with the same issues. D2 brings them together by enabling them to see where they have similar goals (ex: Manufacturers and service organizations are trying to ensure patients attain a certain speed to therapy in order to drive measurable clinical outcomes), however, they do not necessarily need to be on the same page relative to attain the desired results.

Key solutions and services offered by D2

By combining strategic consulting and tactical execution with enabling technology, D2 brings forth a wide range of services. Their consulting services are focused in 2 areas.

Firstly, D2 works with pharma manufacturers to enable efficient product distribution and use their unique market access team to enable accelerated product coverage. Also, they ensure significant efficiency in organizing disparate information into tool sets enabling manufacturers to understand and evaluate information, enabling more real-time decision-making. Manufacturers tend to drown in information, D2 helps them organize it for real-world use.

Our solutions are focused on helping organizations drive revenue opportunities, enhance operational efficiency and decrease exposure to regulatory risk.

Secondly, D2 works with services providers (pharmacies, hospitals, HUBs) to leverage consulting with technology that takes friction out of the patient experience, enabling organizations to get more throughout with less human labor.

Sustaining challenges

Setbacks are part of a growing business. Dean puts forward the challenges in three generalized categories, saying, “Firstly, organizations must admit they have a problem. Secondly, resistance to change. We have to accept that change is difficult but necessary. We have always done it in this way but that doesn’t mean we can’t get results using another process. Thirdly, IT infrastructure. Technology must enhance your business, not force you to revamp business that results in significant risk to an organization. D2’s technology focuses on workflow efficiency and easy-to-incorporate solutions that help organizations to capture more revenue, enhance operational margin, and diminish exposure to potential business risk.”

Employee recognition model

At D2, everyone works in a remote environment. And as the company operates in a high-service model, employees are challenged by very demanding clients. So, D2 is working every day to create an environment where employees understand and are recognized for the great work they do and the difference they make. In fact, the company is currently introducing a new recognition model whereby they provide real-time incentives to recognize the hard work and innovation that so many employees provide on a daily basis.

Unique factor

What is interesting about D2 is that they not only develop software solutions but, in some cases, they also use their own solutions. The regulatory tracking tool keeps them up to date on many of today’s emerging issues (i.e., biosimilar legislation, state reimbursement changes etc.) and helps to bring more value to their client partners.

Dean said, “I always believe that what makes us different is our people. We have been blessed to have on our team incredibly dedicated people who can listen to the problems in the market, and the problems of our clients and develop solutions. We have also benefited from great client relationships, from working with clients/partners who have helped us to understand, develop and implement real-world solutions for real-world problems. We measure our success by the feedback we get from our clients and the churn we have regarding our solutions.”

D2 team works hard to listen to the clients and develop solutions that solve real-world problems.

Future Vision

D2 is singularly focused on addressing workflow efficiency that can take cost out of the healthcare delivery model while creating an extremely positive patient experience. Continued issues in and around drug costs, labor cost/ labor shortages, administrative burden, and worker burnout, among others, must be addressed – and can only be addressed via technology.

These issues put at risk the ability of organizations, such as pharmacies, hospitals, and clinics, to provide high-quality care to an increasingly elderly US population. D2 can absolutely be a part of helping organizations solve for these issues. At this point D2 has over a hundred instances of various platforms deployed in the market and numerous case studies demonstrating mensurable results that make a difference.

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BBX is a B2B financial solutions provider that helps businesses manage cash flow using digital trade credit as settlements for trade transactions. The company has a strong focus on delivering hassle-free customer experience for clients and is committed to build a community of business owners thereby driving sustainable economic growth. Caroline Macdonald, CEO of BBX Holdings was with the CEOViews team to share details about how they add value to their clients.

Inception and Mission

Established in 1993, BBX Holdings was founded with the purpose of providing B2B financial solutions that focus on the experience, while helping businesses grow by using goods and services as settlements for financial transactions.

BBX manages its proprietary BBX Trading Platform and Digital Trade Credits (DTC) supply, which enables members with non-cash alternatives to conduct trading multi-laterally and globally.

The BBX Trading Platform grants members a non-interest-bearing DTC credit line, and the DTC ecosystem provide procurement options that can help businesses grow their top and bottom lines while preserving their cash. This can solve business financing concerns overnight.

BBX is committed to building a world of economic opportunity for business owners by dismantling the barriers to economic growth.

Its vision is to become the world’s largest and most trusted business network actively helping businesses grow in ways they never imagined.

Milestones along the journey

BBX has been in the business for 30 years and has expanded its operations all around the globe. It now currently operates in Singapore, Malaysia, India, Thailand, United Kingdom, Australia, New Zealand, and Costa Rica, where it has provided businesses via its DTC interest free credit program upwards of 8.2 billion in DTC capital support.

Recently, the company has replaced its technology stack to take advantage of the shift in global financial markets and to address the gap in banking support for businesses, specifically SMEs. BBX is poised to expand and expects rapid uptake of its program as the world moves further towards circular economies and sustainable programs.

Key business activities and products/services

Settlement and payment in DTC are instantaneous and thus removes bad debts in accounts. As the BBX DTC is a closed transaction within its own business network, it fundamentally encourages a circular economy amongst its business users, locally and globally. As it stands, 131 million MSMEs in developing countries have unmet financing needs valued at an estimated $4.5 trillion. A strategy, such as BBX, aimed at optimizing resources across all business sectors that promotes sustainability is highly desirable. By unlocking invoice settlement on day one, BBX has been encouraging businesses, giving them the opportunity for further growth and increasing their international appeal.

Businesses that use BBX’s platform can take advantage of a circular economy’s competitive advantages by collaborating with their ecosystem partners to create, capture, and deliver sustainable and joint value.

Compared to the traditional business-centric linear model, a digital ecosystem-centric business model focuses on up-front product sales. Thus, by extending the lifespan of businesses effectively to improve resource efficiency, resilience, and customer intimacy, new income sources can be created.

BBX connects multiple industry stakeholders across different sectors to initiate circular innovations. In this way, convenient and rapid sharing of insights and ideas can unlock new potential business models and innovation through networking activities.

Sustaining challenges along the way

With the onset of each journey, there is a new change that brings forth new challenges. For BBX, expanding the BBX program has been a challenge, mostly due to:

• Lack of acceptance digitization by business owners
• Rigid territory compliance and lack of clarity by financial regulators about Digital trade Credits
• Shortcomings in BBX’s own technology stack
• Linear business model approach rather than circular

Through perseverance and interpretation of all odds as a positive change, BBX has worked to overcome these challenges with market timing, movement and digitization (post covid). Over the years, the BBX board has taken the business on what is called an “organic” journey, allowing the business to grow via business networks and referrals.

Market Opportunities

Speaking about market opportunities, Caroline Macdonald said, “Whilst the growth has been stable, a decision was made during covid to replace the full technology stack and prepare the business for full impact go-to market strategy. This decision was based on the worlds shift to circular economies and the digitization of businesses as a bi-product of covid. The board deemed that the time was right, the business was primed to evolve to new markets and embark on a rapid expansion plan.”

Future Outlook

In the future, BBX intends to expand operations by collaborating with established enterprise programs in growth corridor territories. It has a strong focus on the ASEAN region and is solidifying agreements in some of the new countries at present.

Recently the business has replaced its technology stack to take advantage of the shift in global finance markets identifying the gap of banking support for businesses, specifically SME

BBX group is leading the way in assisting businesses to grow by providing online opportunities. It acts as an independent third-party digital trade ledger keeper with a focus on providing a seamless member experience on its platform.

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 AvaTrade’s and AMF1’s cutting-edge technology allows its traders and drivers to act quickly, and with confidence, in order to achieve the best possible results and cross the finish line first.

AvaTrade will be able to offer its customers and business partners opportunities to explore AMF1 promotions and rewards as well as unique experiences. In addition, AvaTrade’s branding has been placed on the AMR23 for this season.

Shared values

The partnership between AvaTrade and AMF1 is built on speed, innovation, advanced technology, and precision. AvaTrade is dedicated to empowering investors to trade with confidence by cultivating a trustworthy and user-oriented trading environment, as well as being committed to enabling traders to reach and remain at the top of their game – just like the talented drivers at AMF1, Fernando Alonso, and Lance Stroll. Using its advanced innovative technology, AvaTrade enables its loyal users to reach their financial goals. This draws parallels with AMF1, whose cutting-edge technology and state-of-the-art tools help the team in maximising the potential

for success. Similar to the way the pit crew at AMF1 provides reliable support to the drivers to help them succeed, AvaTrade offers full-scale support to all its traders.

Success is the goal

In order to enable its users to achieve success, AvaTrade views education and training as being two of its biggest priorities. For example, AvaTrade’s AvaAcademy is a free global tool that offers users unlimited access to educational resources on a wide range of topics in the form of quizzes, pre-set articles, and videos. This includes risk, which is a critical component in both online trading and F1. For both AvaTrade’s users and the AMF1 team, having a risk mitigation strategy incorporated is key in both their respective industries to achieve success. Like the AMF1 drivers, traders must constantly adapt to unpredictable external changes. By educating investors on trading risks, AvaTrade provides its users with crucial preparation, enabling them to minimise losses.

AvaTrade will be able to offer its customers and business partners opportunities to explore AMF1 promotions and rewards as well as unique experiences.

In addition to this, AvaTrade’s AvaProtect tool not only allows traders to manage their risk against losses, but it also allows them to continue practicing and continue trading. The latest technology is also critical to AMF1 as driving a competitive, state-of-the-art car enables the drivers to be quick enough to lead the race. The growing prevalence of artificial intelligence (AI) in a range of different industries can also be seen in F1, which is no stranger to this technology as it plays a significant role in the sport, whether it be as a part of car set-ups or helping

human decision-making. AI is also used by AvaTrade’s users to develop strategies that change accordingly with external circumstances, such as market volatility and changing interest rates, helping them to be successful.

The complexity of online trading and the thrill of racing means both AvaTrade and AMF1 are familiar with ever-changing regulations. By continuing to strive for innovation where possible, AvaTrade’s and AMF1’s cutting-edge technology allows its traders and drivers to act quickly, and with confidence, in order to achieve the best possible results and cross the finish line first.

AvaTrade and AMF1’s partnership revolves around the values that enable a successful trader as well as the high-quality drivers of AMF1: constant and continuous excellence in every aspect, speed and innovation, leading technology, and the aim for success.

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Smart water bottles attempt to bring convenience to the task by keeping track of daily water intake and help people stay hydrated and healthy. The incorporation of sensor technology has enabled smart bottles to offer features like hydration tracking and drink reminders. Adding more features to that, the smart water bottles by WaterH include a TDS sensor that indicates water safety and automatically tracks the exact level of hydration.

WaterH is a Hydration & Wellness Company, which empowers and inspires for a healthier lifestyle through technology. The idea for the WaterH smart water bottle was first conceptualized by William Wu, CEO of WaterH, when he realized the difficulties, he faced in keeping track of his daily water intake. To modernize the daily water experience he started WaterH. William Wu was with the CEOViews team to share details about how they are bringing a change in the hydration game with the WaterH smart water bottles.

CEOViews: Kindly take us through the inception of the firm.

William Wu: WaterH was born out of a desire to provide a practical and innovative solution to a common problem: staying hydrated while on the go.

I wanted to create a product that not only made it easier to stay hydrated but also provided users with real-time feedback on their hydration levels. After months of research and development, the WaterH team decided to launch the product on Kickstarter. The Kickstarter campaign was a resounding success, and it not only helped us to raise the funds needed to bring WaterH to life but also provided us with invaluable feedback from our early supporters. The positive response to the campaign reinforced our belief that there was a real demand for a smart water bottle that could help people stay hydrated and healthy.

WaterH is a Hydration & Wellness Company, which empowers and inspires for a healthier lifestyle through technology.

WaterH is a Hydration & Wellness Company, which empowers and inspires for a healthier lifestyle through technology.

CEOViews: What were the factors that led to the establishment of WaterH? What challenges did you want to address that led to the conception of WaterH?

William Wu: The establishment of WaterH was driven by a desire to create a smart water bottle that was not only functional but also aesthetically pleasing.

We noticed that many existing smart water bottles on the market were not robust enough and did not meet the needs of today’s active and health-conscious consumers. For example, they lacked key elements such as wireless charging or TDS sensing, which made them less convenient and less useful for tracking hydration.

With the WaterH smart water bottle, we focused on creating a product that was not only visually appealing but also incorporated cutting-edge technology that addressed the shortcomings of existing solutions. Our water bottle features a sleek, modern design that is perfect for people who care about aesthetics, as well as wireless charging and a built-in TDS sensor, which makes it easy for users to stay hydrated and track the quality of their drinking water.

CEOViews: What are the trends in technology that are significant in the current marketplace, especially in the one you are in? Which are the ones that excited you?

William Wu: In the smart water bottle industry, features such as wireless charging and a built-in TDS sensor for tracking water quality are popular. At WaterH, our smart water bottle includes these features, along with an aesthetically pleasing modern design. Other features, such as those that come with a speaker and self-cleaning functions, are exciting for consumers too, as they offer convenience and ease of use.

A smart water bottle that combines cutting-edge technology catering to consumers’ hydration needs with an elegant and visually appealing design is something we are committed to.

CEOViews: How is WaterH bringing about a change in modernizing the general public’s water experience?

William Wu: WaterH makes drinking the right amount of water easy with the hydration level displayed, and it serves as a positive visual reinforcement to maintain momentum by making the water intake more fun and meaningful, celebrating the small and big wins. WaterH measures how much water you need based on your goals, physicality, and lifestyle.
WaterH is the smart water bottle the general public is looking for that not only meets the functional needs of today’s active and health-conscious consumers but also offers an elegant and visually appealing solution that incorporates cutting-edge technology.

Everyone at WaterH shares the same passion and responsibility for fostering in consumers a habit of healthy and worry-free hydration.

CEOViews: You specialize in leveraging technologies that help towards wellness and a better lifestyle. Can you please highlight a couple of them which you think are significant from this story point of view?

William Wu: In terms of technologies that can help towards wellness and a better lifestyle, the WaterH system can be considered significant, The connected WaterH App enables users to track the quality of their water, and the amount of water they have consumed daily, which can benefit fitness and wellness enthusiasts, mothers, self-care and skincare enthusiasts, and health-conscious individuals.

Everyone at WaterH shares the same passion and responsibility for fostering in consumers a habit of healthy and worry-free hydration.

CEOViews: How big a challenge it is to initiate and lead innovation? How is WaterH doing the same?

William Wu: Initiating and leading innovation can be a significant challenge, as it requires identifying opportunities, developing new ideas, and navigating potential obstacles to bring those ideas to fruition. WaterH is addressing this challenge by attracting customers who are committed to living a healthy lifestyle and improving their water consumption behavior. We are happy to see that these customers have become influencers in their communities and are helping to promote the benefits of a healthy and hydrated lifestyle. Additionally, WaterH intends to initiate campaigns to encourage people to adopt daily habits that promote hydration and overall wellness. Through these efforts, WaterH is demonstrating leadership in innovation and inspiring others to prioritize their health and well-being.

CEOViews: What are the factors that differentiate WaterH from others in the marketplace?

William Wu: As mentioned, our water bottle comes with wireless charging and a built-in TDS sensor, which makes it possible for users to track the quality and amount of water they consume. It also features a sleek, modern design that is perfect for people who care about aesthetics. Additionally, WaterH sticks to the emotional connection with our consumers and acts towards them in a modern, thoughtful, and inspired way, We aim to make our consumers feel confident, comfortable, and safe by empowering them to control their own health with important information about the water they drink every day.

CEOViews: Please take us through the work culture at WaterH.

William Wu: Everyone at WaterH shares the same passion and responsibility for fostering in consumers a habit of healthy and worry-free hydration. As everyone on our team is free to work remotely, inspiration can come from anywhere. At WaterH, the atmosphere is upbeat, open, cheerful and dream-driven.

CEOViews: What are your long-term goals and short-term plans?

William Wu: Our long-term objective is to become the No.1 smart water bottle brand in North America and to modernize people’s daily water experience in a fully connected, intelligent world.

In order to encourage many more people to adopt a healthy lifestyle, it is important to mention that we are open to collaborating with corporations, community groups, and other organizations that are interested in taking part in the hydration challenges.

CONTACT US

www.waterh.com

blair@waterh.com

Follow WaterH’s social media @enjoywaterh on Facebook/Instagram to win a FREE smart water bottle.

The post WaterH: Hydration made easy with smart water bottles appeared first on The CEO Views.

As a prominent manufacturer and provider of rugged computer and IPC products, Winmate upholds a steadfast commitment to sustainable development through its guiding business philosophy of “altruism.”

Winmate’s commitment to sustainability is evident in its approach to corporate management, operations, and products. The company has a responsibility to its stakeholders, including its employees, customers, suppliers, and the wider community, to operate in a sustainable and ethical manner. Winmate has implemented strict guidelines for its suppliers, including requirements for environmental and social responsibility, as well as quality and safety standards. By working closely with its suppliers and conducting regular audits, Winmate ensures that its products are manufactured in a responsible and sustainable way.

Winmate is also committed to developing green products that are environmentally friendly and energy-efficient. The company’s products, including its rugged industrial computers and tablets, are designed with sustainability in mind, using materials that are recycled and recyclable wherever possible. Winmate also works to reduce the energy consumption of its products, through the

use of low-power processors and other energy-saving technologies. Another key area of focus for Winmate is recycling. The company has implemented a number of programs to recycle and reuse materials, including electronic waste, batteries, and packaging. By recycling these materials, Winmate is able to reduce its environmental impact and conserve natural resources.

In addition to its focus on environmental sustainability, Winmate recognizes the importance of social inclusion and corporate governance. The company is committed to promoting diversity and equality in the workplace and has implemented a range of programs to support its employees, including training and development programs, wellness initiatives, and flexible work arrangements. Winmate has established a strong system of internal controls and ethical guidelines to ensure that the company operates in a transparent and accountable manner. The company is committed to maintaining high standards of corporate governance and ethical behavior and is constantly working to improve its processes and procedures.

Winmate is also committed to developing green products that are environmentally friendly and energy-efficient.

Winmate’s commitment to sustainability and its focus on innovative solutions will enable it to maintain its position as a leader in the rugged industrial computer market and to continue to grow and evolve in the years ahead. In its vision of “Sustainability through Innovation,” Winmate has gradually integrated concepts such as low-carbon manufacturing and circular economy into its value chain. The company has adopted six strategies: Sustainable Supply Base, Green Product, Recycling, Decarbonization, People with Purpose, and Labor Welfare to fulfill its mission of being a “Trusted Innovation Partner for Technology, Sustainability, and Better Lives.”

Winmate’s ESG sustainability goal is to balance the environment, society, and governance through continuous practices and close cooperation with stakeholders. The company’s guiding philosophy has always been “altruism,” which is a fundamental component of sustainable corporate management. Winmate integrates sustainability into its daily operations to achieve its vision and mission. The company’s sustainability aspects include environmental protection, social inclusion, corporate governance, and innovative value creation (ESG) to contribute to a sustainable future for all.

In the future, Winmate will continue to cooperate with various partners and exert sustainable influence to lead the way toward a prosperous future for all. The company’s commitment to sustainability and its focus on innovative solutions will enable it to maintain its position as a leader in the rugged industrial computer market and to continue to grow and evolve in the years ahead. With its “first year of the brand” behind it, Winmate looks forward to a bright future as it embarks on the next 30 years of its journey.

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